MySpace Courts Gamers and Developers with New Platform

One of the many initiatives on MySpace’s upcoming roadmap is a renewed focus on the applications platform, most notably surrounding games. The company announced this morning at the Game Developers Conference in San Francisco the launch of a new Games Gallery experience, a gaming-specific iPhone app, and a number of new tools and analytics for developers. As we learned in our interview yesterday , about one-third of MySpace users currently play games daily, and the goal is to drive that number up to 50%. The new MySpace Games Gallery experience gives users a better interface for discovering, sharing and rating new titles by providing personalized recommendations, popular game charts and notifications from friends’ Streams. A new iPhone application, dubbed Neon, lets users access their games on the go. The app provides real-time notifications that are shareable with friends, access to all games currently available on MySpace and a way to remotely install games right from the phone.

Originally posted here:
MySpace Courts Gamers and Developers with New Platform